Industry and product information
International
- BCC Research Reports
Industry reports for biotechnology, manufacturing, IT, food and beverages, instrumentation and sensors, pharmaceuticals, healthcare, membrane and separation technology, nanotechnology, photonics, plastics. - BMI Research (Business Monitor International)
Industries included are agribusiness, commodities, real estate, transport & shipping, ICT, petrochemicals, oil and gas, retail, construction, and pharmaceuticals. Some NZ content. - Business Source Premier
Use the Industry search to find industry profiles and market research reports. NZ coverage. - Cortellis
A specialised resource for pharmaceutical intelligence, including industry news and information. - Gartner
Research reports on technology products, services and trends. To browse industries, look for Gartner Industry Advisory Services under Research. - IBISWorld
A collection of industry market research reports, industry risk ratings and company research for NZ and China. Reports cover the construction, utilities, education, finance, healthcare, ICT, manufacturing, agriculture, retailing, the arts, transport, mining and other industries. - MarketLine Advantage
Up-to-date industry, company, and country profiles and data, including NZ. - Passport
Reports and data for a range of consumer product industries. NZ industries included. Look under the Industries tab for a listing of all industries covered.
New Zealand
Many of the above databases will also provide coverage of New Zealand industries.
- Commerce Commission New Zealand
Includes information on fair trading, business competition and regulated industries in NZ. - Ministry of Business, Innovation and Employment (NZ)
Data and analysis. - New Zealand Institute of Economic Research (NZIER)
Publications on competition, industries and trade. - Tourism, Ministry of Business, Innovation and Employment
Includes an overview of the tourism industry plus statistical data.
Databases
Journal and newspaper articles will give current information about an industry or product. Often these may be the only free sources of industry or product information, particularly market share.
- Australia/New Zealand Reference Centre
Useful for industry trade publications, business magazines and news sources. - Australia & New Zealand Newsstream
A selection of newspapers and newswires from Australia and New Zealand covering regional and international topics. - Factiva
Excellent source of industry trade publications and news sources. International in coverage. Searchable by industry and region. - Newztext Plus
Access to New Zealand news sources and business magazines including the National Business Review and FMCG. - ABI/INFORM
Includes the ABI/INFORM Trade & Industry database, a source of major international trade and industry news. Can search by NAICS. - Business Source Premier
Limit your results to Publication Type of Trade Publication or News. - Finding New Zealand business magazines and newspapers
Books
Use the Catalogue to find industry information in books. Search on the name of the industry and a country, e.g. telecommunications New Zealand, or forestry United States.
Market share data is often difficult to find because of commercial confidentiality. Databases worth searching include:
- IBISWorld
A collection of industry market research reports, industry risk ratings and company research for NZ and China. Market share included in reports. - Passport
Access to information and statistics on consumer market sizes, brands, major market profiles and market analysis. Good coverage of NZ industries. - MarketLine Advantage
Market share information is included in the industry reports. - Market Information Digest (NZ)
Data on supermarket grocery categories for NZ. Includes sales, segment of market, broad location of the market and the ranking of major brands. - ABI/INFORM
Search on the industry and "market share", e.g. dairy AND "market share" - Business Source Premier
Search on the industry and "market share", e.g. electricity AND "market share" - Newztext Plus (NZ)
Indexes a number of NZ trade magazines. Useful for locating articles with market share information on products.
Industry classification codes
Businesses are assigned to an industry according to their predominant economic activity. Industry classifications are used to compile and analyse industry statistics. You can use classification codes to identify competitors in an industry.
- Australian and New Zealand standard industrial classification code (ANZSIC 2006 manual with revisions)
Used for New Zealand industry classifications.- Prior to 1993, industries were classified according to the 1987 edition.
- There is no publicly available information which lists companies by their ANZSIC code.
- North American Industry Classification System (NAICS)
- Standard Industrial Classification (SIC) 1987 version
- UK Standard Industrial Classification (UK SIC 2007)
- New Zealand Trade & Enterprise
A guide to exporting from New Zealand. - Business.govt.nz
Includes importing and exporting regulations for NZ, plus customs information. - Ministry for Primary Industries
Requirements that apply to exports across different food sectors. Includes Overseas Market Access Requirements (OMARs). - New Zealand Export & Trade Handbook
An annual publication providing practical guidance to exporting and importing. - New Zealand Customs Service
Documentation, clearances and requirements for importing into NZ. - For anyone wanting to know more about export markets see the Doing business in guides and Country profile resources.
- Further information sources for trade including trade agreements, policies and tariffs.
Situation analysis | Industry analysis | Environmental analysis | PEST, Porter's Five Forces, SWOT | Databases
This content is useful for completing a marketing situation analysis.
Types of analyses
A situation analysis provides background on a company's functions and performance from the micro-environment through to the macro-environment. Consider the following areas as a way to organise your analysis:
- Industry history and analysis
- Company history
- Product analysis
- Competitive analysis
- Environmental analysis
- Evaluation of consumers
Industry analysis considers:
- How an industry is performing.
- The current status of the industry.
- The future outlook for that industry.
To complete an industry analysis you will draw from both statistical data and industry reports.
An environmental analysis looks at the external business environment. This includes:
- Political and legal - analysis of legislations, regulations, government policies.
- Economic - analysis of exchange rates, inflation levels, income growth, debt and saving levels, etc. See Economic data for a list of resources.
- Socio-cultural - analysis of social factors that influence people's choices and include the beliefs, values and attitudes of society. See Country information for a list of resources.
- Technological - analysis of the impact of new technologies.
PEST / Porter's Five Forces / SWOT analyses
- A PEST analysis is similar to the environment analysis, and considers political, economic, socio-cultural and technological impacts. Sometimes legal and environmental impacts are included, making it a PESTLE analysis.
- Another type of analysis is the Porter's Five Forces scorecards. Michael Porter's book, Competitive strategy: Techniques for analyzing industries and competitors, outlines his model for analysing the structure of industries.
- A SWOT analysis considers a company's strengths, weaknesses, opportunities, and threats. It can be used as a tool for business planning, product development, marketing, and identifying future directions for a company.
Databases
- MarketLine Advantage
- For a SWOT analysis search on the name of the company.
- Industry profiles include the Porter's Five Forces scorecard.
- Country profiles provide a PESTLE analysis.
- BMI Research
Country and industry reports providing analysis and data on economic and political factors, risk, financial markets and business environments. Also includes SWOT analyses. - Passport
Access to information and statistics on consumer market sizes, brands, major market profiles and market analysis. - ABI/INFORM
Trade journals are useful for finding market share, sales figures, pricing information, and company and brand name rankings. SWOT Analysis can be searched as a subject heading along with the industry. - Business Source Premier
Includes MarketLine company profiles and industry reports, plus industry yearbooks and country economic reports and profiles. For country profiles search Zealand country report in the SO Publication name.
New Zealand
Some statistics are not publicly available because of the confidentiality guaranteed to businesses under the Statistics Act, 1975.
- Statistics New Zealand
NZ.Stat and Infoshare are useful tools for extracting data from Statistics New Zealand.- Statistics New Zealand information releases, surveys and collections. Filter by topic.
- The New Zealand Official Yearbook has chapters on manufacturing, forestry and fishing, overseas trade, and agriculture. Note this publication ceased in 2010. Online versions from 1886-1910 are available on the Statistics New Zealand Store House.
- Census data lists numbers of people employed in industry groups within NZ.
- Industry profiler includes finding information of competitors by industry and assessing the financial performance of an industry.
- Data for business provides tools for finding a target market, industry benchmarking and industry profiling. This includes information about the number of businesses by region and total jobs filled in the industry.
- Sources for New Zealand historical statistics
- In particular, see Statistical report on the factory production of the Dominion of New Zealand for the year 1925-1931. Note 1931-1941 and 1946-1951 have slightly different titles
- New Zealand industrial production 1962/63 to 1973/74
- Census of manufacturing 1976/77 - 1983/84.
- Bloomfield, G.T. (1984). New Zealand, a handbook of historical statistics. Includes statistical sources for agriculture, forest and fisheries, minerals and energy, manufacturing, and construction.
International
- OECD iLibrary
- Structural and demographic business statistics. Industry data for OECD countries providing detailed sectoral level industry information. Data are available starting from 1990.
- STAN: OECD Structural Analysis Statistics. The OECD STAN Industry database provides statistics analysing industrial performance at a relatively detailed level of activity.
APA
The Business School uses APA style for referencing.
Support
- Referencing
Access a range of tools and support material to assist your referencing work.
Examples
- Quick©ite
Use this interactive tool to view examples of references.
Covers a range of styles used at the University of Auckland.
Last updated : 7 December 2022
