Databases \ Market Information Digest


Provides data on supermarket grocery categories: which categories, manufacturers and brands are growing or declining, their size and performance over the last 2 years. The data is updated quarterly.

Category data includes performance by product subcategory sales - share trends, manufacturers' performance and share trends, as well as brand performance.

Channel overview provides data by store, category ranking, private label and home brand categories, channel growth rates, and channel growth/decline rates.


2012 onwards online

Print versions (1992, 1994, 2001, 2006) are available in the Statistics collection, Level M General Library. Call number S2/NZ DISgr.


1. Click on the Connect button.
2. Login using your username and password (if requested).
3. Use the Username and Password provided by Nielsen Answers eReporting.
4. Click on the Login button.
5. Click on the eReporting link to access Market Information Digest.


Market Information Digest is related to 2 subjects. Explore these subjects to find other useful databases.


brands, grocery, Retailing, Supermarkets