Databases \ Market Information Digest


Provides data on supermarket grocery categories: which categories, manufacturers and brands are growing or declining, their size and performance over the last 2 years. The data is updated quarterly.

Category data includes performance by product subcategory sales - share trends, manufacturers' performance and share trends, as well as brand performance.

Channel overview provides data by store, category ranking, private label and home brand categories, channel growth rates, and channel growth/decline rates.

NOTE: To get to the data you need to click on the eReporting link once you are in the database.


2012 onwards online

Print versions (1992, 1994, 2001, 2006) are available in the Statistics collection, Level M General Library. Call number S2/NZ DISgr.


1. Click on the Connect button.
2. Click on the next Connect button and login with the Nielsen Answers login and password listed on the screen.
3. Click on the eReporting link to access Market Information Digest.


Market Information Digest is related to 2 subjects. Explore these subjects to find other useful databases.


brands, grocery, Retailing, Supermarkets