What is competitive intelligence?
'Competitive intelligence is the process of discovering, analyzing and using intelligence from publicly available, non-proprietary information sources for
the purpose of becoming more competitive.'
'Competitive intelligence, or CI, refers to the legal and ethical collection, analysis, and dissemination of information about a business environment, industry competitors, or specific organizations.' University of Texas Engineering Library
In Library search, the
subject heading for books on competitive intelligence is business
Use Advanced search to find books specifically on
competitive intelligence. Choose 'in subject' and 'as a phrase' and type in business intelligence.
Business intelligence journal - Seattle
European Journal of Marketing
International Journal of Information Management
Journal of Information and Knowledge Management
Journal of Strategic Marketing
Research strategies : Systematic, gathering, analysing
Identify topics you need information on eg suppliers,
trends, communication strategies, customers, competitors.
List the information resources to search through: books,
databases for journal and newspaper articles, working paper sites,
internet search engines.
- When searching databases we recommend you search a
number of them.
- See the Business
Information Skills Tutorial for a refresher
- Look at a company's website
Use a Search box to look for 'hidden' resources eg type in .ppt or .pdf
See who else links to the company website [eg use Google advanced search 'Find
pages that link to the page']
- Look at a competitors' websites
- See the company
- See the industry
- NOTE : There is no one place to look for information. Some likely places to look include
- company websites
- annual report - if available
- press releases and newspaper articles
- trade journals
- social media sites
- patents and trademarks
The three most useful analytical
tools and their effectiveness are:
- Competitor profiles
- Financial analysis
- SWOT analysis
Useful tip: On the Business Source Premier page choose the button labelled 'For industry, company or country profiles'. Select Advanced Search and choose SWOT Analyses on the right side menu.
Use the Advanced search option and click on the SWOT analyses
link on the right side menu. Displayed will be a list of companies with SWOT
Freepint (2013). The power of business analysis tools for competitive intelligence (2013). Retrieved from http://web.freepint.com/go/blog/70169