Saatchi & Saatchi Case study
Articles & information on Kevin Roberts:
Saatchikevin.com Kevin Roberts Official website
Saatchi & Saatchi's Kevin Roberts: Aiming for Blue, not Green: Published: April 02, 2008 in Knowledge@Wharton
Kevin Roberts Interview with ADIOMagazine, August 2007
John, A. (2007) Interactivity is the key word says advertising guru, Business Times, June
Roberts, K. (2007) Living in the age of attraction. Advertising Age, January 29th.
Dann, L. (20050 Noun's the time for a revolution, N.Z. Herald. December 29th. Article on Kevin Robert's naming of the word Sisomo
Sisomo website
Saatchi & Saatchi Wikipedia entry - see list of Web references
Kevin Roberts - Video clips:
Saatchi & Saatchi's Roberts: Getting to the Future First, Knowledge@Wharton
Authors@Google: Kevin Roberts October 30, 2006 talk at Google's NYC Campus
Kevin Roberts at Zeitgeist Europe 2007 Video added onto YouTube on May 25, 2007
Roberts, K. The future of advertising, (2006) (video clip), October Bloomberg Report
YourBusinessChannel Kevin Roberts on sustainability Video interview by online business TV channel
Kevin Roberts interview at Infopresse, Montreal, Canada ,Kevin Roberts speaks to Infopresse about sisomo and the future of newspapers in the digital age, Infopresse - 13 September 2006
Library books
Held on 3 day loan in the Short Loan facility in the Kate Edgar Information Commons, Alfred St.
Roberts, K. (2005) The lovemarks effect : Winning in the consumer revolution, New York, N.Y. : PowerHouse Books.
Roberts K. (2004). Lovemarks: the future beyond brands. New York, NY: PowerHouse Books.
Thomson, M. (2000) Social Work: Saatchi & Saatchi's Cause-Related Ideas, London : -273 Publishers.
Gilson, C. Pratt,M. Roberts, K. & Weymes, E. (2000) Peak Performance: Business Lessons from the World's Top Sporting Organizations, London : HarperCollinsBusiness.
Newman, M. (2003) Creative leaps : 10 lessons in effective advertising inspired at Saatchi & Saatchi. Chichester : J. Wiley & Sons. (Plus DVD).
Roberts, K. Sisomo: The Future on Screen (2005) Auckland: Reed.
Goldman, K. (1997) Conflicting accounts : the creation and crash of the Saatchi & Saatchi advertising empire. New York : Simon & Schuster.
Fendley, A. (1996 ) Saatchi & Saatchi: The inside story. New York: Arcade Publishing.
Kleinman, P. (1989) The Saatchi & Saatchi story, London:Pan
Fallon, I. (1989). The Brothers: The Saatchi & Saatchi Story. Chicago, IL: Contemporary Books.
Inside Saachi & Saatchi (videorecording) (2004) London:BBC
Video V05-167 (Held in Short Loan facility)
Harvard Case Studies on Saatchi & Saatchi
Koch, J. (2001) Big, fabulous ideas: Managing creativity with the BSC at Saatchi & Saatchi. HB B0109B
Collis, D.J. & Magnani, D. (1992) Saatchi & Saatchi Co. PLC: Corporate Strategy. HB 792056
Secondary Research
Secondary sources of business information are located in books, journals, conference proceedings, reference material and the Web.
The Library Catalogue contains records and electronic links to books, electronic books, journals (also known serials or periodicals), newspapers, reports, conference proceedings etc.
Locating articles in popular and academic journals:
Academic journals contain research while the popular business press is useful for examples of business practice and current business news. see Guide to Academic and Popular Journals
Most journal articles are indexed in the electronic business databases searchable by keywords and subject. If you have the name of a journal, either use the e-journal link on the Library home page to navigate to the electronic files or search the Library catalogue for the location of a print journal.
See main Business Library page for full listing of Business library resources
Beginning Research
Guides
Seven steps of the research process, Cornell University
Research strategies, University of Maryland
Research strategy guide, Queens University Library
Business databases 
The Library business databases access 1,000's of articles from key business publications world wide including academic business journals. Note that Database access requires net ID to be activated. You should be able to access the Library databases from computers off campus with your net ID but please consult this guide if you have problems
Off campus access to electronic resources